With all the chatter about Yahoo’s impending roll-out of a completely overhauled brand – see Techmeme for more – this particular tip that landed in our inbox last night definitely caught our attention. (more…)

Data from monitoring service StatCounter suggests that Bing, Microsoft’s new search decision engine, has overtaken Yahoo Search as the number two search service in the U.S. and worldwide in large part thanks to stealing market share from leader Google. (more…)

Microsoft‘s Bing search engine has started to become publicly available, allowing the world to decide whether the company’s latest effort has the goods to take on Google. (more…)

After spending a lot of time speaking with Yahoo employees, partners, and customers, new CEO Carol Bartz has come to realize the importance of giving consumers a “Wow experience,” she told investors in the first quarter conference call. But they have yet to experience that from owning the stock. Yahoo reported a 13 percent decline in revenues for the first quarter of 2009 to $1.6 billion, while net income dropped 78 percent to $118 million. (more…)

Yahoo Inc. confirmed Tuesday that it will cut 675 jobs, 5 percent of its workforce, as its online advertising business continued to erode in the first quarter amid economic gloom. (more…)

Even as Google is cancelling its experiment with newspaper advertising, Yahoo is expanding its newspaper consortium. Today, Yahoo is announcing that it is adding two new members: The Boston Globe and the St. Petersburg Times. That brings the consortium up to 38 media companies, representing 793 total newspapers, up from 635 newspaper partners a year ago, and 176 at launch in November, 2006 (more…)

Microsoft Corp (MSFT.O) is testing a new version of its online search service internally under the name of Kumo.com, a spokesman for the software company said on Monday.

The service is not yet available outside the company, but may eventually form part of Microsoft’s attempt to catch up with Internet search leaders Google Inc (GOOG.O) and Yahoo Inc (YHOO.O). (more…)

Terry Widener has been selling newspaper ads for 35 years. But until last fall, Widener, a 53-year-old saleswoman at The Knoxville News Sentinel in Knoxville, Tenn., had never sold an Internet ad.

Then in a two-week sales “blitz” intended to test an innovative partnership between newspapers and Yahoo, she persuaded advertisers to buy $200,000 in online ads that ran on the paper’s Web site and on Yahoo. That represented about a seventh of the amount she typically sells in an entire year. (more…)

Yahoo’s tab in its efforts to fight off Microsoft last year ran $79 million, according to the company’s filing Friday with the Securities and Exchange Commission. (more…)